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20121224
20130101
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KQED (PBS) 2
KQEH (PBS) 1
KRCB (PBS) 1
WETA 1
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Search Results 0 to 4 of about 5 (some duplicates have been removed)
WETA
Dec 31, 2012 6:30pm EST
connecting with consumers. >> a branding and advertisingme. steve welcome to the program. >> you were the among the firsto corporate america. what opportunity lie in that bridge. >> well i learned very earlyfroy that there was tremendous affinity amongst young adults and they would gather from different back grounds and graces and rewill i g religionsd music they would all come together. i felt it would be like a very good platform for fortune 500 companies to market their products. >> what greeting did you havewht gap? greeting? well it was tough in the beginning, tom. you are basically trying to get a company of a large organization who was used to marketing a certain way to deal with a shipment. shipment -- shift. a cultural shift. my biggest allies was when these ceo's had teenagers in their household. the teenagers would be list ening to music or partaking in something that the parents didn't ugs and the ugs ug underd an affinity for. it was a lot of corporations that were suffering because they could not get the next generation to adapt and partake in their product offering. >>
PBS
Dec 25, 2012 4:30pm PST
are just really popular right now, too. >> i started off with. >> mike: steve devoe is chairman and c.e.o. of the 66-year-old company. he does not paint aretty picture of what they and every other paint manufacturer has been through over the last couple years. what he does do is point out why kelly moore fared better than most. first, history. they have it. started in 1946 by bill kelly and william e. moore, the goal was simple: make a quality paint that professionals would be proud to use. and second, understand that those professionals are not only your customers but your partners. what a concept! quality and loyalty trump chasing the market down. >> what we stay focused on was number one what we're known for, which is quality. we know who our customers are and we never took our eyes off that. we became a real strong partner with them over the couple years that the downturn hurt us all. >> reporter: kelly moore even set up classes, tutoris for small business owners, customers, to teach them how to survive tough times and it looked for bigger markets. a western regional player in the
Search Results 0 to 4 of about 5 (some duplicates have been removed)